The KennedysR5 Thomas Billhardt has staged countless people in his career as a photographer, among others politicians such as Fidel Castro or Erich Honecker. How do you stage a good portrait and what can we learn from the Kennedys about this? A conversation with Thomas Billhardt.
The KennedysR5 Thomas Steg was the deputy parliamentary spokesperson from 2002 to 2009 and is now a communications consultant responsible for Volkswagen's international PR. What does a communications and media expert make of John F. Kennedy's self-staging in the magazines and the then new medium, television? To what extent did Kennedy set standards in political communication, and what challenges do politicians face today?